Petal and Post is an independent floristry business that had been running a Squarespace store for three years. The site looked reasonable but the conversion rate had plateaued. They could not identify what was wrong, only that fewer people were completing purchases than they felt should be.
We rebuilt the store from scratch on Shopify with a product layout that surfaced arrangement photography more prominently, simplified the selection flow, and removed the navigation friction that was pushing users to exit mid-browse. The redesign also included a new care instructions system to reduce post-purchase support load.