Your Existing Site, Actually Working.

Rebuilding a website from scratch is not always necessary. Some sites have a reasonable structure but a dated visual direction. Some have fine visuals but a content structure that does not help visitors. Some are fast and well-designed but trapped on a platform that does not serve them.

We start every Site Refresh project with an audit. We review your current analytics (if available), look at the page structure, evaluate the visual hierarchy, assess performance, and identify what is actually causing problems versus what just looks different from a current design trend.

From that audit, we identify the highest-impact changes. Sometimes that is a homepage redesign and new typography system while keeping the content architecture intact. Sometimes it is a platform migration with minimal visual change. Sometimes it is targeted performance work and content restructuring without touching the design at all.

We tell you what we find and what we recommend. You decide what to address. The engagement is scoped to the specific fixes rather than defaulting to a full rebuild.

Platforms we can migrate to or improve on: WordPress, Webflow, Shopify (for commerce). We can also improve existing sites on Squarespace and Wix with custom CSS where the platform allows it.